pairing style, luxury and art with an avant garde use of resin material
starting out
Rijjel Artistry by Rida is a brainchild of Rida Saad who is a passionate, self-taught artist focused on creating artifacts that are close to her native culture, history and divinity. She started out her venture in August 2019 and within a short span of time, she made it to the hearts and souls of many around Pakistan.
vision
Rida's global vision is to take her love for Sufi Dervesh, Mughal Eras and bygone cultures of Pakistan to every corner of the world through her resin crafts and furnishings.
mission
Rida's utmost mission is to explore resin art possibilities in unimaginable ways and project it as a thriving industry in Pakistan.
R ijjel Artistry by Rida was born out of an escape from a traumatic incident that happened back in December 2018. To overcome her life-altering challenges and restore her mental wellbeing, Rida indulged herself into resin art which later got hold of her heart and soul. She could sense relief and be able to channelize the outpour of her emotions in a constructive way and that’s how she launched her craft to the public as a brand Rijjel in August 2019.
Within a few months’ time, Rida and her team were overwhelmed with the response and the number of orders reached the maximum capacity. This was the time when Rida felt Rijjel was destined to happen and must continue to deliver above expectations. The brand receives orders from across Pakistan and are now ready to launch offshore deliveries to the UK, the US and the Middle East. The customers love Rijjel's products because it is 100% customized to their needs, environment, personality and budget.
Today, Rijjel is not just a one-craft deal, it has become a full-scale luxury furnishing outlet offering high-end consoles, coffee tables, centre tables, coasters and trays etc. The most cherished range of designs - swirling dervish and Mughal glam have made it to some of the renowned locations and venues across Pakistan and have been covered by the top magazine of the country. For more, check out the shop and the mentions, and support it with love and your valuable feedback.
why choose rijjel?
fully functional
Our furniture and home decor are specifically designed to make a great focal point, while defining the room’s intended function and center your aesthetic around it.
nationwide deliveries
No matter where you sit in the country, our nationwide delivery network delivers right at your doorstep in its perfect shape and condition in the best possible pricing ever.
custom made with love
We create pieces that suit your taste, environment, ambience and most importantly, your budget. Thus, we’re always open to custom orders and do it with love, care and heart on it.
comfort with visual appeal
Since our resin furnishings are thoroughly personalised, it speaks volumes about your taste and personality while providing the utmost care and comfort to all our esteemed customers.
variety like never before
Our unique variety is not just rare but very personalized to our customer’s demand. Hence, our Sufi dervish and Mughal art over consoles, tables and coasters say more than we can ever brag about.
premium quality
We’re committed to delivering highest quality wood, metal or marble with the best-in-class resin colours to maintain our legacy and the prestige of your home.
talk of the town
Self-taught “resin artist” Rida Saad has a deep relationship with art, culture and nature. She immerses herself in designing captivating resin crafts and furnishing, acrylic wall art that unexpectedly pairs a mystic sensibility with an avant-garde use of material. In short, Rida's spectacular talent has created waves in the industry and have been in the headlines of some of the top magazines in Pakistan. Read full covers at the links provided.
“Getting covered by some of the most reputed magazines is a testimony that we’re doing something right and our customers are loving every bit of what we are offering. All I believe in the absolute hard work that’s taking us to new heights.”
