pairing style, luxury and art with an avant garde use of resin material

starting out

Rijjel Artistry by Rida is a brainchild of Rida Saad who is a passionate, self-taught artist focused on creating artifacts that are close to her native culture, history and divinity. She started out her venture in August 2019 and within a short span of time, she made it to the hearts and souls of many around Pakistan.


vision

Rida's global vision is to take her love for Sufi Dervesh, Mughal Eras and bygone cultures of Pakistan to every corner of the world through her resin crafts and furnishings.


mission

Rida's utmost mission is to explore resin art possibilities in unimaginable ways and project it as a thriving industry in Pakistan.

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why choose rijjel?


our mentions

talk of the town

Self-taught “resin artist” Rida Saad has a deep relationship with art, culture and nature. She immerses herself in designing captivating resin crafts and furnishing, acrylic wall art that unexpectedly pairs a mystic sensibility with an avant-garde use of material. In short, Rida's spectacular talent has created waves in the industry and have been in the headlines of some of the top magazines in Pakistan. Read full covers at the links provided.

“Getting covered by some of the most reputed magazines is a testimony that we’re doing something right and our customers are loving every bit of what we are offering. All I believe in the absolute hard work that’s taking us to new heights.”
- Rida Saad, Founder Rijjel

rijjel in the headlines

Women's Own Magazine

Hello Magazine

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